Update: Rohit Sharma, COO, Zapak, told Medianama, "We have launched it in beta and will test it for the next two to three months. It is positioned as a digital lifestyle store and has gaming, gadgets and mobiles but will also expand to durables." He claims the shop has 1700 products, 46 brands and 30 suppliers. In comparison with the company's offline retail division Zapak Games which only sells gaming CDs and merchandise, the online store has more products. The offline retail business contributes to 25% of overall revenues, Sharma said. Zapak retails through 4000 retail outlets and also distributes in large format stores. The company is not warehousing any of the products, they are distributed directly by manufacturers and so Zapak has not incurred the major expense of inventory holding costs, Sharma explained. It also had the payment gateways already in place. Earlier: Reliance ADAG's gaming firm Zapak has launched an e-commerce portal specifically targeted towards the gaming population called ZapakShop.com. The store offers consoles, game titles, accessories, as well as associated gadgets such as mobile handsets, digital cameras, laptops, home theatre systems, mp3 players, toys and watches. It went live yesterday. Limited Range; Products The products catalogue appears to be severely limited - there are consoles by Microsoft (Xbox 360), Sony (PS2, PSP & PS3) and Nintendo's Wii; laptops by Acer, Asus, Dell, Fujitsu, HP and Lenovo but the shop does not offer a complete range. There are no gaming laptops nor high end desktops built for pro-gamers…
