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Why Consim Info Hived Off Four Of Its Portals

Consim Info has hived off four portals into a subsidiary called Perspi Interactive and kept only two of its top performing sites - BharatMatrimony.com and IndiaProperty.com. Perspi will have ClickJobs.com, IndiaList.com, IndiaAutomobile.com and Loanwala.com, VCCircle reports. This decision was taken three months ago, Murugavel Janakiraman, CEO, Consim Info told MediaNama. When asked why BharatMatrimony.com and IndiaProperty.com were chosen, he said, "Matrimony and property are high growth verticals for us and are profitable, while the others are emerging and require a different approach. You want to show profit and growth when you go to an IPO." He was unwilling to share the financials of specific portals, as the company is a private firm. Matrimony accounts for 70 percent of the companys revenues. According to Janakiraman, Key Performance Indicators of the portals, apart from its key matrimony portal, are: IndiaProperty.com - 2 lakh listings ClickJobs.com- 3 million resumes, ranked at #4. IndiaList.com - 5 lakh listings IndiaAutomobile.com - 50,000 listings Loanwala.com- Not much focus on this portal, though it is generating leads. Consim is still figuring out how to deal with it. So is it a case of amputating a bleeding limb to keep the company alive? Janakiraman prefers another analogy, "I've many sons: some are growing and some have grown. They need to be treated separately and I have to dedicate resources available to me and take care of their needs. We don't want some entities to suffer at the expense of others." The company is hoping to raise money by diluting stake…

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