Vodafone India has reported 22.6% year-on-year increase in revenues in the quarter ended September 2009, but down 6.8% sequentially, with voice and data revenue falling and messaging revenue up 4.5%. This trend in falling revenues quarter on quarter has been noticed amongst other telcos - Bharti Airtel's was down 0.97%, Tata Teleservices Maharashtra Ltd's 0.13% and RCOM's fell by 10.6%. This decline may continue for a while as the mobile industry is seeing hyper competition amongst its larger players, and may end only when, as Idea Cellular's MD Sanjeev Aga predicted recently, India's telecom Merger & Acquisition rules change. WSJ reports, quoting sources, that in the last month, Vodafone has seen increase in connections in Madhya Pradesh, Bihar and Uttar Pradesh, where per second and Rs. 0.50 per minute scheme for long-distance calls were launched. So for the quarter ending December 2009, we expect an increase in the subscriber base, but also an impact on Average Revenue Per User (ARPU) and Revenues. Data revenues for Vodafone slipped 7% quarter on quarter but rose up 17.6% compared to quarter ended September 2008. Messaging (SMS) revenues have revived, rising 4.5% sequentially. Details: Presentation | Release | Performance Indicators For Vodafone, margin pressures in India were higher due to the intense competition it witnessed in the quarter with aggressive rebalancing of tariffs with per second billing and the continued network expansion. Competition, ARPU & Churn Vodafone's ARPU has fallen from Rs. 247 to Rs. 222, Airtel recorded Rs. 252 while RCOM's ARPU for the…
