Comments on: The Holy Grail Of Data Revenue Share http://www.medianama.com/2009/11/223-the-holy-grail-of-data-revenue-share/ Telecom, Digital Media, Applications, Services, Analysis Sat, 20 Mar 2010 09:39:02 +0500 http://wordpress.org/?v=2.9 hourly 1 By: Raghavendra Agarwala http://www.medianama.com/2009/11/223-the-holy-grail-of-data-revenue-share/comment-page-1/#comment-11036 Raghavendra Agarwala Mon, 22 Feb 2010 08:25:43 +0000 http://www.medianama.com/?p=10814#comment-11036 I can understand the hush hush approach and all. VAS market is over crowded with content players. They are no longer growing at the earlier rates. Moreover, because of their aggressive approach TRAI had to come into the picture to protect the consumer. Mobile premium content biz is very promotion dependent. With the new TRAI regulations that has a lot of limitations. That is another reason why telcos are looking out for other VAS revenue streams and social media at large. What I dont understand is what does any one in biz get by keeping a open secret except for a loop of denial for investors that one can get into if things don't go as planned. I can understand the hush hush approach and all. VAS market is over crowded with content players. They are no longer growing at the earlier rates. Moreover, because of their aggressive approach TRAI had to come into the picture to protect the consumer. Mobile premium content biz is very promotion dependent. With the new TRAI regulations that has a lot of limitations. That is another reason why telcos are looking out for other VAS revenue streams and social media at large.

What I dont understand is what does any one in biz get by keeping a open secret except for a loop of denial for investors that one can get into if things don't go as planned.

]]> By: devingel http://www.medianama.com/2009/11/223-the-holy-grail-of-data-revenue-share/comment-page-1/#comment-8759 devingel Mon, 16 Nov 2009 12:14:52 +0000 http://www.medianama.com/?p=10814#comment-8759 Hi Nikhil, Please explain the statement - "At the same time, for operators, putting a price tag on content doesn’t appear to be scalable, " What makes you think that, and what are the factors that helped you determine its scalability. Instinctively, I'd think it would be, since it adheres to all policy norms as well as usability norms. Has been operational and successful in the Indian market because of the ease of billing etc. Hi Nikhil, Please explain the statement – "At the same time, for operators, putting a price tag on content doesn’t appear to be scalable, " What makes you think that, and what are the factors that helped you determine its scalability. Instinctively, I'd think it would be, since it adheres to all policy norms as well as usability norms. Has been operational and successful in the Indian market because of the ease of billing etc.

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