Comments on: Double Digit Ad Revenue Growth In 2009 Says Google India MD Shailesh Rao

By: Anurag

Anurag — Fri, 27 Nov 2009 07:21:14 +0000

Tks Mahesh, seems about right – my estimate was at abt 8-9% of mobile user base..

however, in case any one comes across a report with some figures pls do share!

By: mahesh narayanan

mahesh narayanan — Fri, 27 Nov 2009 03:58:41 +0000

On the other hand 10% seems extremely low too. 20-25% is realistic – That would make it about 16-20 Million…which is consistent with what most other industry experts quote…

By: dtop2k

dtop2k — Thu, 26 Nov 2009 09:42:54 +0000

Mahesh,
Active WAP/GPRS users @ 30% seem too high. May be if you include ppl visiting operator's deck. But ppl actually surfing third party sites on mobile wont be more than 10%.

By: mahesh narayanan

mahesh narayanan — Mon, 23 Nov 2009 20:41:40 +0000

Anurag, Here are some answers to your questions:

– # of Mobile internet users in India = Approx 24-25 Mn

The Logic –

- Total Mobile subs = Approx 470 Million
- Old/ unused connections = Approx 70 Million
- Actual Mobile subs = Approx 400 Million
- WAP enabled handsets = 20% = Approx 80 Million
- Active WAP/GPRS users = 30% of wap enabled base = Approx 24 Million

Mobile Internet Advertising revenues in India (non VAS) –

- '09 = Approx $8-10 Million
- Assuming 25-30% growth '10 revenues = $10-15 Million

Cheers,
Mahesh

By: Nikhil Pahwa

Nikhil Pahwa — Mon, 23 Nov 2009 10:44:05 +0000

Cost per sampling? That's just insane. How about we compile a list :D

By: Rajesh

Rajesh — Mon, 23 Nov 2009 10:37:16 +0000

Nikhil,

Some more absurdities –
1) Colgate wanting to do a CPS (cost per sampling) campaign for its toothpaste. Publisher gets paid when a sample is shipped to a potential buyer.
2) P&G wanting to do a CPS campaign for Stayfree.
3) All advertisers wanting to get their flash banners on websites for free but wanting to pay only for verified leads. :)

And agencies who look at screwing the online ecosystem to make their advertisers happy. :)

By: bhavin

bhavin — Mon, 23 Nov 2009 10:04:44 +0000

According to IMRB & IAMAI is around INR9000 cr. I believe it included P2P as well

By: Anurag

Anurag — Mon, 23 Nov 2009 09:12:23 +0000

what abt mobile ad mkt? any figures there.. some reports state that it would be at 500 crores by 2011 – a reliable figure to go with? + Any clue on the mobile internet users – If internet users are at 35-40mln.. is mobile close with 20-30Mln as well?

By: Nikhil Pahwa

Nikhil Pahwa — Mon, 23 Nov 2009 07:28:25 +0000

Any guess will be exactly that – a guess. Can't put a number to it.

By: ghosh

ghosh — Sat, 21 Nov 2009 07:24:25 +0000

Nikhil: Can u give us an idea about the seize of the online ad market in India? Does it also include mobile ?