Updated with screenshots and link to application. Viacom18 Media, the joint venture between Viacom and Network18 that oversees MTV India, Colors, VH1 India, Nickelodeon and Studio 18, has tied up with mobile VAS firm Zenga Entertainment to launch a mobile TV application for its Hindi general entertainment TV channel Colours. Ali Hussein, Director, Digital Media, Viacom18, told Medianama the company is currently working on a Beta for the Mobile TV application which will be launched on Monday. "The application can be downloaded on handsets. Users would be able to start streaming Colours completely on 210 handsets starting Monday," he said. This will be extended to 600 handsets and the application's access, user interface and content will be enhanced soon, he added in a follow up. The App: Live TV Delayed By 2 Hrs; Audio, Polls and Contests Soon It can be downloaded from M.colorstv.in. Interestingly, www.M.colorstv.in redirects to MTV - why not Colorstv.in? The application is free and light at 198 Kb, named ZengaTV. You would have to register and login to use the application. The registration process is burdened by an unnecessary email confirmation, which could be a put off due to sluggish GPRS speeds. Since the registration requires your mobile number, is the email id really necessary? Under the videos section, there is Live TV, On Demand and Interactive Live TV, of which only Live TV is active. The Live TV videos are delayed by 2 hours. On demand and interactive sections have no content available as yet.…
