wordpress blog stats
Connect with us

Hi, what are you looking for?

Part 1: Viacom18’s Ali Hussein On Portals Vs Properties, Social Media Tie-Ups, Site Relaunch

Viacom18 is a joint venture between Viacom and IBN18 Broadcast (IBN18 has a 50% stake in Viacom18), and in India, it manages MTV, Nickelodeon, VH1 and Colors. Earlier, we'd spoken in detail with social networking site Orkut, and SMS community platform SMS GupShup. In this two-part interview with Medianama, Viacom18's Director (Digital), Ali Hussein, talks about integrating social media with TV shows, a portal versus product approach, Twitter, working with multiple social networks, monetization online (and bundling with TV), mobile video, online music and future plans that will unfold its converged digital strategy. Which are your top properties and what is your approach towards the Digital Media space? Unlike a lot of platforms or brands that have portal strategies, ours has been slightly different - we develop shows such as Roadies 7 which was a show on-air and then became a large digital consumer engagement platform for us. There is a strategy for content, how we market it, what are the kind of brands that will come aboard and work with us for that particular show. Second kind of show is what we call digital shows. Roadies Battleground is an example - it was completely conducted on the digital platform and then had a life on television. So it's actually the reverse. Whether it's a platform like Twitter or Facebook or Orkut, we generally partner with them to aid a certain purpose we have for a digital or TV show. For us, platforms used are completely defined by what the product is.…

Please subscribe/login to read the full story.
Written By

http://www.linkedin.com/in/preethij

Free Reads

News

The Bill allows the Attorney General or any district/ city attorney to seek injunctive or other equitable relief against a large online platform

News

The tech giant made it clear it doesn't share data from organizations using Azure OpenAI and Copilot to third-parties or use it to train...

Google

Among the selected organizations are Quill.org and the World Bank, both known for their work in AI-powered tools.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ