Speaking at a Guru session at TiE Con Delhi 2009, Reliance Entertainment President Rajesh Sawhney said that for the film Rock On, 50% of the revenue came from Mobile. Of the remaining, 30% came from broadcast (radio and television), 15.5% came from performing acts, and only 10-15 % came from physical CDs. Excerpts from Sawhney's talk: On BIGFlix "We're focusing on future ready, broadband centric, youth centric business models. We bet on 3 things - the first is Online and Mobile Gaming. The second business (BigFlix) is around the theme of video, which operates in 10 cities. One dimension is movie rental, second is broadband consumption of video. To my surprise, almost 15-20% of our business is coming from our broadband business (video streaming), which I was expecting by 2012. We're getting decent broadband support." On BIGAdda "Last bet was on social networking - BigAdda, which has scaled up, but facing advertising pressures. While it has consumption, it's still struggling to sell itself meaningfully." On User Generated Content & Creating Content For Internet & Mobile Responding to a question on user generated content: "I do not envisage UGC to undermine the viabiltiy and potency of a large movie project, like the one created by Spielberg. The challenge is of creating a multiplier effect on content. If you're talking about creating content only for the web...you have to understand the viability of the medium and the reach. A lot of companies are focusing on mobile content, because people are beginning to use mobile for…
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