We updated this post live, listening in on the Google Q2-09 Conference Call. Questions in italics. Advertising -- Advertisers are not as uncertain anymore. Smaller advertisers have stayed consistent because of the benefits of return on investment on search. Bigger adverThe big advertisers stayed away for a bit but are back now. -- In Adsense for content, We saw solid results. Smaller partners performed well. -- We are seeing different means of monetization coming through: we're beginning to see more branded advertising on YouTube and our display properties. -- The way to look at display for us is to look at multiple strands. We've made progress with the doubleclick ad exchange, having integrated that with Adsense. We're going to see tremendous growth in the display space. -- On Google.com, Shopping and Computer Electronics verticals did well, but Finance was weak. -- Most of our advertisers are not maxing out their daily budget. We've spent time convincing them that search is an ROI medium, and we can't create inventory - users create the inventory. -- CPCs have been impacted by increase in queries from low CPC countries like Brazil and China. International mix has an impact on our CPC - Germany vs India, then there are the currency issues. CPC was down year on year, and there was seasonality on top of it. -- There is a mix of display and performance side in advertising, and people are focusing on the performance side right now. Some advertisers are finding that display is a…
