"The mobile industry is undergoing the biggest change in its 20 year history," Nokia CEO Olli-Pekka Kallasvuo said during the companys Q2-2009 earnings conference call, going on to outline the companys approach to the changing environment. Kallasvuo said that Nokia can no longer have only a product focus, and rely on its tranditional advantages of supply chain management, among others, with the line between computers and devices blurring. "There will be a new classes of devices. Our ambition is to become a leading provider of not just devices but integrated mobile solutions as well. The companies that will win in this new world are yet to be determined." Nokia is setting targets accordingly for the next few years, and interestingly, the key metric that has been identified by the company for judging its performance and driving organizational change, is an Internet metric - of Active Users. The Solutions Approach To Devices And Services Nokia created separated Devices and Services as a separate reporting segment, but realizes the need to do more to drive organizational change. With the focus on Solutions, Kallasvuo said that it all starts from the consumer need for solutions, and the Solutions roadmap helps define what is needed on the services and devices side, and it all starts from the consumer experience. "It has not been easy," Kallasvuo said. Kallasvuo elaborated on five key points that define the companys approach to the changing environment: -- Changes In The Industry: "A new industry is emerging, and available to be shaped…
