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News Digest: Quasar Media Restructuring; Loop Karaoke; You Telecom-Shemaroo

WPP Group Co Quasar Media Restructures Delhi based digital agency Quasar Media is carrying out a realignment to sharpen its focus on offering customised solutions. The teams have been segmented independently into Brand and Media solutions (BMS), Technology and Web solutions and International Business Group. The company hopes to earn equal revenue from the three divisions. WPP Group acquired 75 % stake in the company recently. Quasar's clients include Microsoft, Monster, Makemytrip, Airtel,Dish TV and Skod. (aFaqs) Karaoke By Loop Mobile Loop Mobile is offering a new value added service that lets its subscribers sing along with background music, record, replay and then get it delivered to a friend. Loop has set up an IVR at 54999 which charges Rs. 2 per minute for recording the song, but delivers it for free to any local mobile number. The recording appears as a call and not a message as the name of the service "Karaoke Messaging" indicates. Our Take: Loop will most certainly have had to licensed the tunes...question is, who owns the rights to the karaoke "version copy"? Not like you'd like to pirate a copy of me singing, though. YOU Telecom Inks Ties With Shemaroo YOU Telecom announced its tie-up with Shemaroo to broadcast movies through digital cable. Shemaroo and YOU Telecom are working towards building a content library and offer it to users as a 'pay per view' model under the YOU Multiplex service brand. Customers can select a movie of their choice and buy it for a day. (Newswire) Our Take: Maybe I…

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