Update: A Microsoft spokesperson told MediaNama that the company has no comment on this development at this point in time, neither a confirmation or denial. They’ll let us know when there’s an update.

MediaNama has learned from multiple reliable sources that Neville Taraporewalla, CEO & Online Media Director (Asia Pacific) for Publicitas Digital, will be joining the Microsoft. According our sources, Taraporewalla will head the companys Advertiser & Publisher Solutions Group in India, and be a part of CIO MD Hemant Sachdev’s leadership team. At the time of filing this story, Taraporewalla was not reachable, and we’re currently awaiting a response to an SMS sent to him, requesting a confirmation. We’ve also written to Microsoft for a confirmation.

The Advertiser & Publisher Solutions Group comprises of all of Microsoft’s advertising related platforms and services, including MSN.


We wouldn’t be surprised if Microsoft eventually brings sales in-house. At present, sales for MSN is being outsourced to NDTV Media. Microsoft has been looking for someone to head sales over the past few months.

There’s clearly something afoot at MSN in India, with quite a few senior Internet industry executives joining the company. Sanjay Trehan, former CEO of NDTV Convergence had joined MSN earlier this year, and from what we’ve heard, Salil Kumar, COO of NDTV Convergence who recently resigned, may be joining the company as well.

Taraporewalla had joined Publicitas two years ago from Connecturf, where he was MD and CEO. Prior to joining Connecturf, Taraporewalla was Country General Manager of Yahoo in India. So, a former Yahoo man at Microsoft…