ndtv_games_logoNews site NDTV has launched a games portal NDTVgames.Zapak.com, which is powered by Reliance ADA Group gaming company Zapak.com.

Aggregators

NDTV places Games under its Services tab, alongside other subsites that are powered by third party aggregators –

— Classifieds is by Quikr, read our brand strategy analysis of the partnership on Medianama.
— Gifts by GiftstoIndia24x7
— Jobs by CareerBuilder.co.in
— and Auto by Carwale.com

Zapak also powers gaming subsites for Glamsham and Cricbuzz. NDTVgames.Zapak.com’s appearance is very similar to Zapak.com and there are five categories of games – action, strategy, puzzles, racing an sports. These partnerships allow Zapak to increase the reach of their games, and hence monetize the advertisements that flashe just before a game launches.

Gaming is not the only being distributed online – we’ve written extensively about distribution of video content on the web, with a focus on aggregating audiences for monetization through advertising.

Casual Gaming

The subsite does not pretend to be the real deal – it is not for hard core gamers, and is only being offered on NDTV to attract more footfalls. The variety of games available on NDTV implies that the target is to be appealing to all visitors who may want to play a casual game for a minute or two, before heading back to working or reading news.

ndtvgames screenshotIt also does away with any registration, allowing users to just click and play for free. There is no cross-website interaction for users. There are also no options to save a game as a favourite or challenge another player as they can on Zapak. The website does has a memory – it remembers what you have played in the ‘Last Played’ section. Check the screenshot.

Related

Zapak Gets Wanted: MMOGs, Credit & ECommerce
Updated: Zapak Powers Gaming For Glamsham, Cricbuzz; An Audience Network? Inviziads Upgrade
Zapak Rolls Out Pakistan Site; Three For UK; Curating Content
NDTV Convergence COO Salil Kumar Puts In His Papers
NDTV Partners With Quikr; Brand Strategy Analysis

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