News site NDTV has launched a games portal NDTVgames.Zapak.com, which is powered by Reliance ADA Group gaming company Zapak.com.
Aggregators
NDTV places Games under its Services tab, alongside other subsites that are powered by third party aggregators -
– Classifieds is by Quikr, read our brand strategy analysis of the partnership on Medianama.
– Gifts by GiftstoIndia24×7
– Jobs by CareerBuilder.co.in
– and Auto by Carwale.com
Zapak also powers gaming subsites for Glamsham and Cricbuzz. NDTVgames.Zapak.com’s appearance is very similar to Zapak.com and there are five categories of games – action, strategy, puzzles, racing an sports. These partnerships allow Zapak to increase the reach of their games, and hence monetize the advertisements that flashe just before a game launches.
Gaming is not the only being distributed online – we’ve written extensively about distribution of video content on the web, with a focus on aggregating audiences for monetization through advertising.
Casual Gaming
The subsite does not pretend to be the real deal – it is not for hard core gamers, and is only being offered on NDTV to attract more footfalls. The variety of games available on NDTV implies that the target is to be appealing to all visitors who may want to play a casual game for a minute or two, before heading back to working or reading news.
It also does away with any registration, allowing users to just click and play for free. There is no cross-website interaction for users. There are also no options to save a game as a favourite or challenge another player as they can on Zapak. The website does has a memory – it remembers what you have played in the ‘Last Played’ section. Check the screenshot.
Related
- Zapak Gets Wanted: MMOGs, Credit & ECommerce
- Updated: Zapak Powers Gaming For Glamsham, Cricbuzz; An Audience Network? Inviziads Upgrade
- Zapak Rolls Out Pakistan Site; Three For UK; Curating Content
- NDTV Convergence COO Salil Kumar Puts In His Papers
- NDTV Partners With Quikr; Brand Strategy Analysis
All stories on Gaming.
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8 Comments until now.
no wonder ppl are leaving ndtv..
this stuff shows pure lack of vision..
Good for Zapak they will make some money. But NDTV? What do they gain. It's kinda pointless waste of money if you ask me!
Balu – please stick to your blog only – you know nothing about internet economy so please shut up and dont worry about NDTV
A sound strategy for any business is to do strategic tie ups with partners where the company don't have experties..NDTV very well knows it's vision and is growing at a rapid pace.
I may or may not know about "Internet economy" the point is, there is no point in launching yet another me-too site. They have offer something different from what others are offering. Otherwise it's a waste of money. Now I visit Zapak often, why would I visit NDTV gaming site to play games when all of them are available on Zapak.
PS: I may not know about internet economy but I know about internet culture. You need to have accountability over here, when you bark orders like that. Link to you blog, twitter whatever so we know who you are. If you don't have anything to link to, I doubt you know about internet at all!
=peace=
Balu – I am not favoring the language used by person above but I slightly disagree from your point of view as well. Every website have different audiences and there are users who still travel to limited sites as per their use. I am sure 70% of NDTV users are not going to Zapak or vice versa. Its a win-win for both the parties here because NDTV gets fun & interactive content for its users who would like to take some break from work and Zapak gets more visibility with new users because what I believe that Zapak still is popular among kids & youth only and they would like to add more audience.
Well even I dont have any blog or twitter or website but I am still part of internet culture :-)
I understand what you are trying to say and I agree when you say both are gaining something out of this tie-up.. but it will be a very small gain for NDTV. Unless they try to do something extraordinary, no one is going to notice. That's my point. I am not against anyone venturing into gaming, as a matter of fact, I am all for it.
And regarding internet culture. I don't have a problem if a person posts a comment without a link. But it's not right to stay anonymous and post a "shut up" comment, that's all. =)
most likely zapak will be paying NDTV a monthly fee of sorts which is not publicized to get this deal to generate more eyeballs thats how most of these deals work