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Updated: Facebook Usage In India Grows As Orkut Misses A Trick

Update: Facebook has since launched a developer contest focused on Indian developers (via @nikhil_kumar). The prizes: $4000, $2000 and $1000 in each of the two categories - Facebook Apps, and Facebook Connect Integrations. The second category is particular interest: Facebook is pushing for people to integrate Facebook Connect with their websites (or blogs). Facebook Connect allows users to comment with their Facebook IDs, and ends up helping Facebook promote itself as a unique online identifier - similar to a Google Profile and OpenID. Haven't seen Google do the same with Google Friend Connect, which, incidentally, has little to do with Orkut. Looks like Orkut has some strategizing to do. Original Post (July 2 2009, 6.23 AM): Did Google owned Orkut miss a trick in India, by not partnering with more Indian companies? Inside Facebook reports, basing their findings from Facebook's advertiser tools, that the social network saw a significant increase in the number of active users to almost 3.2 million over the last 60 days: [caption id="attachment_5740" align="aligncenter" width="301" caption="Source: Insidefacebook.com"][/caption] Inside Facebook has reported a similar trend for Brazil, another country where Orkut is the dominant social network. We've noticed a significant increase in activity from Facebook in India over the last few months, which co-incides with the increase in the audience growth depicted in the chart. Key among them is the amount of airtime that it has received as a part of an advertisement for Aircels "Pocket Internet" service. Aircel has focused on value added services like Mobile Internet for…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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