Is there really a case for Rajshri.com to launch separate sites for Bengali, Tamil, Telugu & Marathi? When I first read about plans to launch of Tamil vertical, I wasn't very skeptical. Tamil cinema is well known for its massive fan base, eclipsing Bollywood when it comes to passion. This would be an attempt to reach out to the "long tail" of Tamil Cinema viewers. But Rajshri.com has now launched four verticals - for Bengali, Tamil, Telugu and Marathi. Corresponding channels at YouTube have also been launched. What's more, Rajshri Media MD Rajjat Barjatya told MediaNama that they have plans for launching 8 more language properties - four each in the next two months."It's like having multiple channels," Barjatya said. But does the viewership justify having multiple channels? Is it a good idea to split pageviews across segmented portals? Barjatya explained the move to MediaNama: Users Prefer Separate Portals: "What we realized was that we are getting truckloads of content, in multiple languages, and it's cluttering rajshri.com. We found pecuiliar behavior - users going to a Tamil channel would just go straight there. There wasn't much movement between separate channels. From an SEO (Search Engine Optimization) perspective it's better to have separate portals for separate languages." Marketing & Tie-ups: "From a marketing and branding perspective. I can now promote local Tamil movies at RajshriTamil.com. The entire site is in Tamil. I want them to get the feeling that this is a local Tamil website. For tie-ups with local films and TV channels…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...