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NBC Universal Launches Digital Solutions Business In India; More Planned

NBC Universal has launched their digital solutions business in India: NBCU Digital Solutions (NBCUDS) is a newly created business within NBCU, which intends to provide publishers in India with the products and expertise that NBCU has previously deployed for their own digital businesses; as usage and traffic grows, sites built need to be built in a manner that they can scale to meet that demand. This is their first launch for NBCUDS outside the US market. Speaking to MediaNama, Sab Kanaujia, VP (Digital Product Strategy & Development) at NBC Universal, said that they're in the process of building a team on the ground here that will provide day-to-day support to NDTV Convergence, as well as help with future engagements. NBCUDS had relaunched NDTV.com and its election website. No senior management has been hired yet, and Kanaujia will be spending a lot of time in India. At present, "all the accounting, finance, HR and legal help on our NDTV engagement is being provided by (parent company) GE." The company will also launch another new digital business in India: Kanaujia declined to share specifics, but said that we'll hear something over the next four weeks. Kanaujia also declined to talk about sharing of content between NDTV and NBC Universal, saying that he'd rather let Peter Smith, President, NBC Universal International, and Vikram Chandra, CEO, NDTV Networks, comment on it. On Targets & Business Model Kanaujia said that the company is currently focusing on markets where NBCU already has businesses: India is one such market, where they…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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