Twelve months ago, to this day, MediaNama went live with an interview that many still consider the most important story we've done till date, bringing to light, some key issues related to the ads-for-equity deals. Just a few days before we went live, a senior industry executive had asked me how the "new site" is going to be different from the rest, and for a while, I was stumped. The truth of the news business is that breaking news attracts readers, and that for a journalist, the battle to break news is a drug: thrilling and addictive. Yet, once the news is out, it becomes a commodity and is replicated - often without due credit - across the web, TV and print. Our mandate has been to bring more depth to the coverage of the telecom and digital media business - whether with analysis, by digging up more inputs, or crunching data. We will become increasingly granular in our appoach, and continue to focus on emerging domains of importance that many others tend to ignore. We want to be the publication you turn to for getting a deeper and sharper understanding of evolving content and carriage ecosystem and the issues that afflict it. We are also walking a thin line - by reporting from within the ecosystem, rather than outside of it, we face certain unique challenges: many of you have gone out of your way to explain to us and share proof related to the situations that persist. At…
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