Social networking site Indyarocks.com is providing its user base, which they claim is 3 million strong, TV content from channels like MTV, Channel V, FTV, Times Now, Zee News, Colors, Star Plus, Zoom, among others.This content is being made available via video distribution network Nautanki.tv, in which Hungama owns a controlling stake. Indyarocks is funded by undisclosed angel investors. Indyarocks co-founder Kalyan Manyam has said that they’re looking to increase the number of premium video channels to 25.

Such content deals are usually based on advertising revenue share – with no minimum guarantee being paid by either side. Online video networks tend to focus on increasing reach and aggregate as many views across publishers as possible, and then monetizing that reach through advertising.

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Former Zee TV CEO Pradeep Guha has developed a fondness for advising startups: last month, the media veteran who is a venture advisor at Nexus India capital had joined the Advisory Board of Komli Media. Now he has joined the Board of Advisors of video advertising startup VDOPIA. Note that both Komli Media and VDOPIA have been funded by Nexus India Capital.