After launching a library of music videos under its UTV@Play banner, UTV New Media will begin streaming its business news channel UTVi in the next 10 days on mobiles. The streaming will be delayed by one minute, so is not technically "live". It will follow it up with videos of serials on the Mobile TV channel at a later stage, UTV New Media CEO T N Prabhu told MediaNama. With MiMobiTV UTV New Media has collaborated with Apalya Technologies for a mobile TV application MiMobiTV. UTV chose not to go solo and launch its own application and will limit its focus to content creation. "Technology can become obsolete very quickly, so we are partnering with a platform provider to ensure that compatibility of handsets is taken care of," said Prabhu. Apalya will also ensure that the videos streamed are suitable for both low-end handsets as well as smart phones. On its part, UTV will offer video quality of 25 frames per second but this will change depending on GPRS speeds and device types. "Our format is ready for 3G," Prabhu said. The screenshots of the service are here. UTV@Play will be available on all networks except Airtel, which does not permit Mobile TV currently, he said. Airtel is struggling with congestion and a bandwidth squeeze, IBN Live reports. Most operators are clients of MiMobiTV - Idea Cellular, Vodafone, BSNL and MTNL. MiMobiTV powers Mobile TV for BSNL's 3G network, Tata Indicom in Mumbai, Idea Cellular (as IdeaTV) in Orissa, Aircel in Tamil…
