ACK Media, which has the rights to Indian content from Amar Chitra Katha and Tinkle, has tied up with Synqua Games, a mobile game studio based in Mumbai. Synqua will develop and distribute mobile games on characters like Arjuna, Bheema, Suppandi and Shikari Shambu among others. Do note that ACK Media already has a parnership with Vodafone for audio books, illustrated comics, ringtones and wallpapers, and Vodafone has been promoting them extensively.
Rights To Mythological Characters?
Do bear in mind that characters like Arjuna and Bheema are mythological figures, and as such there is no copyright attached to them. There has been a trend of content being developed around mythological characters in India because people are familiar with them. That may result in less money being spent on familiarising potential customers, allowing content based on these characters to stand out, and given that there are defined characteristics and storylines – comparatively less time and money spent on content development. Specific artwork can’t be replicated though. In this context, do read about Liquid Comics (formerly Virgin Comics), which used mythological themes and characters, and created futuristic stories around them, hence creating their own IP.