Mobile social networking application RockeTalk has parntered with Indiatimes 58888 for ad sales and mobile content. RockeTalk incorporates instant messenger functionality - Yahoo, Google Talk, MSN and AIM, mobile content, and allows users to share photos, videos, send text and voice messages. I've used RockeTalk before, and it allows users to share content with others. The current version is a rather large download at 1.2MB (which means it will cost a user around Rs. 10-15 to download using GPRS), but the application is a fairly comprehensive social network and content service on the mobile. Indiatimes, we noticed, is powering the "Fun Stuff" section in RockeTalk, featuring Wallpapers, Ringtones, Greetings, Videos, Animations, Polytones and Trutones. Videos are priced at between Rs. 15 to Rs. 30, depending on the operator. Ringtones and Animations are priced at between Rs. 9-15. Now Indiatimes has integrated billing with the operator, which means that purchases made from Indiatimes, through RockeTalk will be deducted from the users balance, or incorporated in their post-paid bill. When I tried the Polytone service, there was an option for "Paid Download". On clicking on the paid download option, it automatically downloaded the Polytone, without mentioning the price, or seeking a confirmation of purchase. I received a confirmation SMS, having been charged Rs. 15. I had Airtel reverse these charges, since I not given my consent to the purchase. I asked Ajay Vaishnavi, Director (Telecom) for Indiatimes about this. "Our intention is to share the price clearly. Currently, it is still…
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