MapmyIndia has tied up with GPS device maker Garmin to make its maps compatible with the latter’s GPS devices. Its database of maps of 202 cities, 130,000 towns and villages, 450,000 point of interests, and navigate to 640,000 unique reachable destinations across India will be available to Garmin users.
MapmyIndia’s maps are now available for the Nüvi 2xx, 2xxW, 6xx, 7xx and 13xx series by Garmin. They can be bought from here for Rs 7000. This is a high premium over digital maps sold for Rs 1000- 5000 (prices via Economic Times).
The tie-up has been designed to fill an existing demand for updated maps of India by foreign travellers. Rakesh Verma, Managing Director, MapmyIndia said, “There were queries from foreign travellers – both business travellers and tourists – who could not use fully utilize their Garmin devices in India because of lack of good quality digital maps.”
With this, MapmyIndia has launched a drive to collaborate with all existing GPS device makers to ensure compatibility of its maps. It expects this will help it gain a foothold as a map retailer worldwide. Could the company be shifting its focus from the Indian GPS market to the globe? It recently received $9 million in funding to expand overseas. Considering that the Indian GPS market is still in its infancy and has only recently crawled its way into high end handsets, cars and some buses (via IBN Live) and taxis, this is the right move.
In making its maps interoperable, MapmyIndia has done a splendid job in cutting down one of the many challenges that GPS devices have. But why is it putting its own in-car navigation business MapmyIndia Navigator at stake by making its maps available for competing devices?