Web18’s flagship portal In.com has launched a clone of popular microblogging site Tumblr called Blish, hosted at http://blish.in.com . We’d got the story independently, but it appears that it’s already been blogged about by Aalaap Ghag, a former Web18 employee.
Blish allows users to post both via email and SMS – users can email their message to blish@in.com, or via SMS to 51818 (Network18’s short code). Users can also publish via WAP from http://bl.in.com. We quite like the fact that they’ve launched with mobile functionality.
Much like Tumblr, Blish allows users to publish Text, Photos, Videos, Music and Links, and also allows them to syndicate their RSS and Twitter feeds. Take a look Web18 COO Rishi Khiani’s Blish. Then, take a look at this tumblr blog. Similar, innit?
What do you think of Blish? Would you create a Blish account over a Tumblr account? Or would you rather use Twitter? More on Blish later.
(Updates: corrected the spelling of Aalaap Ghag’s name. Sorry about that Aalaap)
Disclosure: I own an inconsequential number of Network18 shares
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5 Comments until now.
Nah,
think I will give this one a pass. Also a social networking tool requires that my contacts use/understand that tool (network effect) or that tool allows me to meet more people I want to meet.
With blish, both sound difficult.
Wondering is there a large product strategy than just cloning another idea?
Regards,
SG
i love the interface, i think this one will be big if they manage to get all my friends on, i spoke to someone at web18 and apparently there are much larger plans for this application… this is an early alpha. I like the fact that i cant search for content from within in.com and publish it… lets hope they also allow me to integrate the rest of my social accounts. all in all another good effort from the web18 team
What a lazy clone of Tumblr. Run out of ideas, guys?
You spelt my name wrong!
my apologies Aalaap. Have corrected.