BSE listed Tata Teleservices Maharashtra Limited (TTML) has launched Mobile TV in Mumbai - i.e. TV channels which can be viewed over TTMLs mobile network. Note that another form of Mobile TV is digital transmission to mobile devices, using technology like DVB-H, DMB etc. MiMobiTV is the product of the Hyderabad-based Apalya, which had receivedRs 2 crores in its first round of funding from Mumbai Angels in August 2008, according to VCCircle. The application is not available as yet, but should be available for download from Tata Zone soon, a spokesperson for TTML told Medianama. The Hindi version of Tata Zone has a description of the service. Channels Tata Indicom subscribers will be able to view 25 channels including CNN IBN, Times Now, Aaj Tak, NDTV 24×7, TV9, CNBC, TV18, ETV (Marathi, Bengali, and Gujarati), Jaya TV, Zoom, Pogo and Cartoon Network. Apalya has partnered with 40 TV channels in total. What is interesting though is that MiMobiTV can be personalised - does this mean we can bookmark our favourite TV shows? It also uses a "progressive download" feature similar to Youtube to stream videos over low bandwidth. That said, most of the channels on 2G networks tend to be available at a frame rate of 15-17 frames per second, which is hardly ideal for TV viewing. Price The service will be charged at Rs 15 for 5 minutes. We think that this is far too expensive, and will inhibit takeup of the service. BSNL's offer was far cheaper when it launched in 2007 - offering a per…
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