Tata Teleservices Maharastra Ltd has unveiled new USB modems and routers under the brand name Photon+. Like Reliance’s Netconnect Broadband Plus, these devices are promising wireless broadband with speeds of 3.1 Mbps to Mumbai netizens. The website says Photon+ is available in Bangalore, Jaipur, Chennai, Jammu & Kashmir & North East states too.
The Pricing: Rs 299 per month on a pay as you go plan and Rs 1250 for a freedom plan (unlimited usage). Tata has taken the opportunity to slash rates for night time browsing with a Rs 199 plan compared to RCOM’s Rs 499 a month. Tariffs can be viewed here.
Coverage: The Photon+ router for businesses is priced similarly but has more freedom with coverage. While the USB modem can only be used where Photon+’s service is offered, the router can be used with Tata Indicom’s CDMA 1x network too. Calling it the Wi-Hi zone, where “Hi” is short for high speed internet access, the company will charge users Rs 2 per extra Mb downloaded through the CDMA network and Rs 3 within Photon+ network coverage area.
Its Power Launcher range of data modems will bring users speeds of 100 Mbps, through a 1500 km wide area network that covers the city. The products are priced exorbitantly at Rs10,500 per month. The Ethernet network connects 20,000 buildings and is growing.
Digital City: Instead of talking of targets like RCOM did, Tata chose a fraternal approach, discussing how its broadband initiatives are helping make Mumbai a digital city a la Singapore. Tatas have spent Rs 1750 crore over the past decade on the city.
The operator has over 2 million wireless subscribers in the city, 4 lakh landline customers, and over 1 lakh data card users.