roklogoROK Entertainment Group has set up a subsidiary at Delhi to be headed by Jasjit Puri, the company has announced. In India, they already have tie ups with Airtel and BSNL. It launched mobile TV under the label Tiny TV for the latter in 2007. More on the tie up here.

It could have been that 2007 was too early for streaming video, but now the timing is right with 3G being rolled out by PSUs in the country. That said, we don’t think much of MTNLs plans for 3G Video. ROK will soon launch ROK TV, ROK Comics, mobile video messaging and mobile email in India with several of the “major network operators”.

Mobile Email: Its tie up with media group Yuuzoo for a Blackberry-like service (push email on mobile) called Yuurok which over 3 lakh users. The company claims that half of them are from India and the US. Will it launch the service under a different brand name?

VAS: ROK’s other products include a Youtube clone FreeBe TV, News on Demand, mobile viral messaging, location-based marketing, data-compression technologies, mobile WAP and web services, mobile content production (Fonepark) and low-cost mobile calling technologies. It also offers a suite of VAS for MVNOs.

Founded in 2004, the company employs 200 staff and is headquartered in UK with offices in USA and China. It has set up joint ventures in South Africa, Brazil, Russia and Pakistan. In November 2008, the group announced it had reached 2.5 million users.

Its customers and partners include the largest mobile operator in Mexico Telcel, Telenor, MSN Videos (which hosts Rok’s mobile comedy channel Fun Little Movies), Ufone in Pakistan, Vodafone-Turkey, China Mobile in Pakistan, Nokia, Samsung, BT, Telefonica and Bloomberg Television.

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