In what appears to be a step towards focusing more on value added services, Bharti Airtel has announced the setting up of two new divisions - M-Commerce and M-Entertainment, which the company is looking to develop as additional revenue streams. We do think that this is a good move, since both divisions needs a specialized approach. Also, we think that MChek is may benefit from Airtel's M-Commerce rollout plans. However, Airtel is unwilling to share any more details as of now; on being contacted, an Airtel spokesperson told MediaNama that M-Commerce and M-Entertainment will be two key areas of focus for Sanjay Kapoor, whom the heads of these divisions shall report to. The planning of these divisions is still in the formative stage, and Airtel has declined to comment any further until plans are finalized; nor date was specified for when plans will be finalized. Some details that we were (and are) seeking: -- Whether this is just a restructuring of the VAS division -- Whether there will be additional hiring for these segments -- Investment and rollout plans for each division -- Whether these segments have been created given the recent announcement of MVNO guidelines from the government. If you know, please do leave a comment. If you have any questions, do share those as well. Sanjay Kapoor Made Deputy CEO: To Head Mobile, Telemedia & DTH Sanjay Kapoor has elevated from President - Mobile Services to Deputy CEO, and will lead Mobile, Telemedia and DTH businesses, reporting to Manoj…
