wordpress blog stats
Connect with us

Hi, what are you looking for?

NDTV Partners With Quikr; Brand Strategy Analysis

NDTV Convergence has partnered with Quikr to launch NDTVClassifieds.com. Quikr.com was formerly Kijiji.in, a local classifieds site for apartments, cars, jobs, services, used goods ads. Quikr, backed by Matrix Partners India and eBay, is just the latest in NDTV's line of "mutually-beneficial" relationships with online companies. The Past Many of its outsourcing partners in the past have cut their ties with NDTV Convergence barely a year after launching joint projects. In 2007, the company tied up with Thailand's Yello Jobs to launch NDTVJobs.com but after a year, Yello Jobs broke away and the company then outsourced it to CareerBuilder. In January this year, the company partnered with Carwale.com to set up an auto portal called NDTVAuto.com but ended up outsourcing it completely to Carwale.com. The company had also launched NDTVAnswers with Ammas.com. What happened with that partnership? NDTV no longer figures in Ammas’ list of ‘top affiliates’. Why Does NDTV Do This? Over the past year, NDTV has launched around six sites and subsites through partnerships. NDTV forges such alliances to spread the net of its brand wider. Sanjay Trehan, CEO, NDTV Convergence said in the press release, "Leveraging the wide network that already exists on our site, NDTV.com, classifieds was a natural extension.” NDTV is seeking to ‘extend’ its brand by partnering with online service providers to add to its basket without putting the time and effort into a long term plan to develop sub-brands. When partnerships do not last, do they create a negative impression of the brand?…

Please subscribe/login to read the full story.
Written By

http://www.linkedin.com/in/preethij

Free Reads

News

With GPS in every car, India's toll collection is going high-tech.

News

Google is currently undergoing the necessary procedures for the leasehold land, which is presently under the ownership of the Maharashtra Industrial Development Corporation.

News

The pilot project for which is being launched in 19 cities this year, with a plan to launch a full-fledged rollout next year.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ