Aroon Purie, Chairman and Editor-in-Chief of the India Today Group at FICCI Frames highlighted the lack of digitization of the distribution system as the root of most - if not all - evil in the TV business. Lack of digitization means that the number of channels a pipe carries are limited, audience measurement is poor, and there is incentive to maintain this status quo. On being asked a question, Poorie also spoke about the Internet: "The situation right now is that we're spending dollars to chase cents. But in the west, you can see the future. In India, we have a lot of breathing space because the Internet distribution is not in place." Excerpts from his talk on the need for digitization of Television and the broadcast mess: "What is the mess in broadcast? There are 3 areas - first and foremost is our distribution system. It is completely out of date, despite what anyone tells you. It's like one of those great Indian traffic jams. You can only move forward at the expense of somebody else, and nobody is going by the rules. We have a humdinger of an industry, worth $4.5 billion, but we have no transparency about how these revenues are shared, and that is the other issue. Third is our inadequate audience measurement system. The distribution is the mother of all problems. In India we have many gods, and this is the supergod. Some figures - 84 million cable homes, 90% are analog. Among digital 6…
India Today
@FICCI-Frames 09: No One Willing To Look At Digitization In A Timebound Manner – Aroon Purie
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