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HT Media has reported a net profit of just Rs. 7.82 crores for the third quarter (Q309) of the 2008-09 fiscal (FY09), down 51.97% from the previous quarter. Sales were flat – growing just 0.94% quarter on quarter, and by around 4.32% year on year. EBITDA margins decreased to 15% from 21%. The company says that the results reflect the downturn in the market and higher costs – higher newsprint prices, adverse foreign currency movements and lower advertising. On the newspaper front, the cover price of their Hindi daily Hindustan has been increased, starting December 2008; Mint claims an average issue readership of 1.4 lakhs, and the number two business daily tag in Delhi, Mumbai and Bengaluru. 

During the quarter, HT Media invested Rs. 2.39 crores in HT Burda Media Ltd, as well as an advance issue of Rs. 80 lakhs against issue of shares. 

Q3-09 Snapshot HT Media
 
Firefly, Velti and Shine.com
During the quarter, HT Media pumped in Rs. 14.5 crores into Firefly E-Ventures, their Internet and mobile subsidiary. HT Media tied up with Velti PLC (our coverage here) for mobile advertising and marketing services. The JV is expected to launch services by the end of FY 2009. Remember that they put in Rs. 13.5 crores last quarter, and the total investment in Firefly e-Ventures now stands at Rs. 33 crores. This does not include the Rs. 3 crores loan the company was given in Q1.

HT Media Firefly E-Ventures

Consultancy Costs HT Media Dear
One significant reason for the decline in HT Media’s profitability is the payment of Rs. 7.53 crores made towards consultancy for strategic plans for new areas of business. 

Metropolitan Media Pvt Ltd

HT Media also invested Rs. 9 crores in Metropolitan Media, their 50:50 JV with arch rival the Times of India group. What should make for an interesting discussion on the HT Media Earnings conference call is the fact that Metro Now the daily from Metropolitan Media is switching to a weekly format. Multiple sources have informed MediaNama about this, and PressTalk has written about its impending demise over the past week or so. We’re told that the company will retain some of their editorial staff. Metro Now was launched on February 5th 2007, to counter the India Today groups entry into the newspaper space with Today. Exchange4media adds, quoting sources, that the Gurgaon weekly would hit the stands on January 24, 2009, and the last daily edition of Metro Now would be on January 21, 2009.

Details: Financials, Earnings Release

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5 Comments until now.

Vandana + January 21st, 2009 (#):

Nikhil,

I did here that their Internet division is under tremendous stress and is most likely to be shut or stripped to absolute essential staff. Would you know anything about this.

Vandana

Nikhil Pahwa + January 21st, 2009 (#):

I was going to ask about that, but didn't get a question in.

Yo Yo Ma + January 21st, 2009 (#):

Vandana,

Buying DesiMartini was an example of their understanding/competence in the Internet space. I dont know of anyone who expected them to grow. They've become a super bakra for RedMatch and have fallen into the overhyped UK Gora's sales pitch , which eventually would have costed them a bomb.

Moreover, they've burnt few crores on a stupid product. Apart from the URL, there is nothing shining in shine :P . Will not shine too.

I feel sorry for the promoters !

LTLRC + January 22nd, 2009 (#):

@ Yo Yo Ma
if you feel sorry for promoters of a Listed company than it show how poor your understanding of stock market is . its public money they are playing with . apparently public should know better .

their only hope is to shut down this(back) fire and (not) fly business and invest lock stock barrel in to Info edge .

Yo Yo Ma + January 22nd, 2009 (#):

@LTLRC

I know its fashionable not to sympathize with the promoters of listed organisations :P

In this case the promoters hold large percentage of stake, unlike the Asatyam scenario. Hence my sympathies !

I am really surprised to note that such a large set-up is taken for a ride by a Entreuprener Kid and a Gora sales guy :D .

Lesson learnt – You dont know something..No issues…..Bloody well accept it and hire someone who understand , to take the shots.