Comments on: NDTV Convergence Outsources Mobile Ad Sales To Affle For A Minimum Guarantee For 2 Years

By: XYZ

XYZ — Wed, 04 Feb 2009 07:50:36 +0000

U definately have strong veiws on the deal! However you seem to be overlooking the business logic with which the bottom lines are maintianed. If you had taken the time to study the deal in finer detail you would have understood the mutual advantage both the sides were getting with optimal utilization of the affle sales force(and hence ndtv not to replicate the same). As far as the cross selling ability is concerned I am not sure you understand the nuances of mobile as a medium and the specialsation and focus required for it to grow this exponentially.Hope you have a better veiw of the deal.Cheers.

By: Nikhil Pahwa

Nikhil Pahwa — Thu, 22 Jan 2009 11:40:58 +0000

I checked, and it doesn't allow a name as long as Long Time Listener Repeat Caller, with no option to increase the name length.

By: LTLRC

LTLRC — Thu, 22 Jan 2009 06:48:14 +0000

July system , AFAIK this company was started by Ashok Narsimhan ( a great guy btw see this http://www.nus.edu.sg/nec/globalwireless/2003/spe...)
His name is nowhere in executive bio page now .

NDTV's Problem is simply a failure to cross sell the Mobile value proposition to the advertisers who had signed up for there TV Business . i am surprised why didn't they choose to signup with Airtel and increase the reach of their channel and than command a premium from advertisers .
instead they outsourced it to affel .

Apparently Dr. Roy & Mr. Trehan has hired a lot of " Suits" who don't want to do hardwork .

(PS: Nikhil, Name field of your new comment system don't let me type my name . please increase the character limit for the filed )

By: NikhilPahwa

NikhilPahwa — Wed, 21 Jan 2009 11:29:12 +0000

:) LTLRC: Interesting and provocative.
Fact is that they didn't call us…we called them for an explanation, since we perceived a conflict of interest between July Systems and Affle…we were under the impression that July Systems plans to sell advertising on the media sites which they power. Secondly, we found it surprising that NDTV should outsource ad sales, when they had actually brought ad sales in-house last year.

By: LTLRC

LTLRC — Wed, 21 Jan 2009 11:11:29 +0000

LOL, None of you got the subtext of the deal .here is the translation

[NDTV] its recession . mobile is not making money for us . heck we don't have any idea how it can
[affel] : its recession . we are not finding the publisher to apply our add inventory
[NDTV] : you can use mine
[affel] you can use mine

[ndtv] ,[affle] : deal! Lets call medianama and get some press .

so much for "strategy" .

By: Gurpreet

Gurpreet — Wed, 21 Jan 2009 09:36:55 +0000

Ya i read the Admob reports quite frequently too, so know that India is big market for them. However dunno of many advertisers (outside game,wallpaper guys) who are putting too much money there, which is what I guess makes the difference.

By: Sidharth

Sidharth — Wed, 21 Jan 2009 09:19:51 +0000

Gurpreet , Admob is doing quite well in India . They count India among their top 3 markets. They are doing millions of impressions per month in India

By: Gurpreet

Gurpreet — Wed, 21 Jan 2009 08:53:41 +0000

Interesting tie up. I guess that with a partner like Affle (which I think is the only one actually doing good mobile ad sales in India), NDTV in all likelihood should make some good mobile ad dollars.