Update: Moser Baer has declined comment, saying that the matter is sub-judice. In a case that should be followed very closely by all content owners and distributors, Moser Baer Entertainment has filed a case against SeventyMM in the Bombay High Court, alleging a violation of its sole and exclusive video rental rights. PTI reports that Moser Baer has asked for Rs. 50 crores in compensation, claiming sole rights to distribute several film titles to "third parties and their members". The company also claims to have sole and exclusive rental rights to films like Jab We Met, Kabhi Hann Kabhi Naa, Yuva etc. We've contacted Moser Baer and are awaiting a response. The case was filed on the 7th of January, 2009. SeventyMM has, so far, raised $21.4 Million in Venture Capital funding, from VC Firms like NEA-Indo US Ventures, Matrix Partners India, Draper Fisher Jurvetson and ePlanet Ventures. In their third round last August, they had raised $11.4 million At the heart of this case is the issue of content rights, and the ambiguity that exists around them due to a lack of documentation in Bollywood, and ambiguity in contracts that have been signed over the years. This is a situation that, we're told, has been improving over the past decade or so, ever since the digital medium and international distribution came into prominence. SeventyMM's entire business model has hinged upon finding a legal way of renting movies, mirroring the NetFlix model. Other companies in the same space include BIGFlix from Reliance Entertainment…
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