Rajshri Media has launched a channel on Joost, the Sequoia Capital funded online video content distribution platform. Rajshri will syndicate its library of feature films, music videos, TV shows etc. Joost monetizes content with advertising. I went through Rajshri’s Joost page, and noticed that they began adding content to Joost around a month ago. No full length films yet.

Joost features only professional video content, and hence is different from the user generated content environment that YouTube provides.

A month ago, Rajjat Barjatya, MD of Rajshri Media had told MediaNama that the company was planning to put up 100 full length movies on YouTube, starting mid-November. No full length movies have been uploaded either. We went through 800 of the 2900 videos on the Rajshri channel on YouTube, and couldn’t find any full length movies that have been uploaded over the last month. There are several episodes of TV serials Shaktimaan and Mahanagar that are over 20 minutes in length, and Yoga videos from Baba Ramdev that are over an hour in length each…but no full length films yet.

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Last month, we had contacted Google about pirated content on YouTube. At that time, we had written about a user named bipasha13 who had uploaded several films on the site, who had published the following films on YouTube, in mostly 10 minute parts:

– Golmaal Returns
– Karzz 2008
– Fashion
– Drona
– Mukhbir

We received a canned response from Google on the issue:

“We don’t control the content on our site. Our users post the content on YouTube — including videos, comments, and ratings. Our community guidelines and messaging on the site make it clear that users must own or have permission from copyright holders to post any videos. We take copyright issues very seriously.  We prohibit users from uploading infringing material and we cooperate with copyright holders to identify and promptly remove infringing content.”

As you can see, the videos are still up on YouTube. Looks like no one has reported them…

Google, Rajshri Media, TV, Video
Tags: Bollywood, Google, Internet, Joost, Rajshri, TV, Video, YouTube