The Numbers…Do They Lie?

By Nikhil Pahwa ⋅ November 21, 2008 Post a Comment ⋅ Email This Post Email This Post ⋅ Print This Post Print This Post ⋅

As an aside to our earlier post on Internet metrics, and what IMRB International is planning, here’s an interesting article from Mint on a controversy around Radio measurement. No such thing as accurate metrics.

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