I gave a talk (rather, was more of a discussion) on Digital Media Business Models at Narsee Monjee Institute of Management Studies in Mumbai yesterday, to students pursuing a combined course in Engineering and Management. Was pleasantly surprised to find most students aware of developments in the digital media space - someone asked me why IPTV hasn't yet taken off. There were around 50 students at the discussion, I thought I'd share some of the observations here: -- They were all (and I mean ALL) on both Facebook and Orkut. All had heard of Ibibo, a few of Minglebox (forgot to ask about BIGAdda). -- Facebook is their preferred social network. All of them use Facebook applications, but change applications often - they get bored with them quickly -- They haven't noticed any advertisements on Orkut (not even the text ads), but have noticed and even clicked on Facebook advertisements. -- From a business perspective, most of them didn't think the number of registered users is of any consequence - active users matter more. -- All of them use the Internet to research before purchasing goods, but prefer to buy offline. -- Only one student used the Internet to buy electronics online...and that too from China. -- They've all used the Internet for buying tickets, one or two to buy books. -- They appeared to be more keen on Internet business models than Mobile -- Many subscribe to MyToday and SMS GupShup. One student felt that SMS GupShup's recent fundraising…
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