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NDTV Convergence Ties Up With TutorVista; Our Take On Their Strategy

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Update: Nandini Bhatnagar from NDTV has responded in the comments to this post: Well, of course Alexa figures are quite off the rack, NDTV has about 40% audience coming from US. And both Doctor and Cooks are doing really well in the domain. These are definitely not sites for the heck of being there. We have our own panel of specialists doctors, chefs etc and these sites contribute better than channel sites in our traffic. Only quoting factual errors..each one is entitled to their opinions Original Story: Going through NDTV.com, we noticed a few sites and sub-sites that we haven't come across before: Among them, is a tutoring site NDTVTutor.com, powered by Tutorvista.com, which primarily targets their US based visitors. While we don't endorse Alexa as a measure of traffic, according to Alexa, only around 8.5% of NDTV.com's traffic comes from the US. The movies site - NDTVMovies.com also features a new look. We also noticed a couple of other partnerships that the company has inked, though we're not sure of how old these are - a commodities site powered by commodityonline.com, and an astrology section powered by Astroyogi.com. Interestingly, there's also an environment site called Green.NDTV.com, sponsored by Toyota, with Dr Rajendra K Pachauri, Director General of TERI as their expert advisor. There's an environmental anthem for you to sing along to (you may download it here) Quick take on NDTVs strategy All in all, NDTV has 17 websites operational, some of which feature their own content, some run by…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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