Comments on: IMRB Plans Internet Audience Measurement System For India

By: Weekly Digest (2-5 Dec) | MediaNama

Weekly Digest (2-5 Dec) | MediaNama — Mon, 08 Dec 2008 08:32:27 +0000

[...] agency should collect facts directly via a tracker on Vizisense. Note that IMRB International is planning to launch an Audience Measurement System as well, but that will be [...]

By: Komli Launches Vizisense Audience Measurement System; Targets A Panel Of 100,000 | MediaNama

Tue, 02 Dec 2008 03:46:38 +0000

[...] methodology, is an accepted audience measurement system in India, and IMRB International is also planning to launch their own audience measurement system in the next few months. Both of these systems are likely to [...]

By: Nikhil Pahwa

Nikhil Pahwa — Mon, 24 Nov 2008 02:20:41 +0000

The situation we’re in, Kiran, I think any and all data will be used. The figure that worries me most is the number of broadband connections, and their slow growth

By: Kiran

Kiran — Sun, 23 Nov 2008 12:43:24 +0000

Sorry. 4% of 1 billion would come to 40 million. Mea Culpa

By: Kiran

Kiran — Sun, 23 Nov 2008 12:40:01 +0000

“distribute USB drives with software that will track users Internet habits.”

If the methodology includes the above practice, this may again not qualify for realistic data. Frankly, how many USB drives would be needed to track say 20% of Indian users, considering around 4 million people (4% of 1 billion pop. of India) use the medium.

Or consider the power users alone – which may again not help as a major percentage of them may not really click on the ads. (this is an assumption – considered to be hugely valid)

We might need a much more robust methodology to execute this idea. Google might have some idea of net usage with their Chrome browser, which can send details of surfing behavior to Google. Most of the other methods (usually based on surveys and such) cannot be believed completely.

By: Yash

Yash — Fri, 21 Nov 2008 05:34:37 +0000

I spot an opportunity to partner ABC on this:) It’s a more credible name in India, and the method as described on their site is absolutely actual.. Wonder why more sites here haven;t used them? Cost?

By: manuscrypts

manuscrypts — Thu, 20 Nov 2008 11:48:56 +0000

oh very good…a much needed initiative, like you said, though it does depend on methodology again

By: Yash

Yash — Thu, 20 Nov 2008 11:20:45 +0000

Hi,

People from afaqs were talking about how they are no. 1 worldwide in their category now,(ahead of adage.com and Brandrepublic) based on ABC UK audit. The interesting thing is that both these other sites have got ABC or Nielsen certifications too, which makes sense.While I don’t know about the claim, ABC UK audit does seem to offer the most accurate numbers, as it is an absolute number based on a sample data for a full month, rather than alexa/comscore/statbrain sort of data that depends on user downloads et al.