AdEx India, a division of TAM Media has published an assessment of advertising spends from Internet sites for January-June 2008. An analysis of the TV advertising spends is available at Indiantelevision.com, and the print advertising spends are at exchange4media.com. Bear in mind that these trends outline volumes, and not the actual spends. Going through both stories, we observed the following trends: -- Travel portals have shown a preference for Print over TV: None of the travel portals are among the top 10 advertisers on TV (in terms of volumes), but they dominate the print segment with 41 percent of column-cm bought by Internet companies. Ezeego1 advertised most in Print, with 18 percent of the total mix. -- More growth in Print over TV: Overall, the growth in TV advertising from portals was flat - only an increase of 7 percent year on year, while the increase in print (in column-cm) was greater among Internet portals at an 89 percent increase, year on year. Is there more value for money in print, or are the ads just cheaper? -- Network Effect comes into play: cross promotion of media company owned portals is, but, expected. On TV, Network18 owned properties like Homeshop18 (11 percent), Moneycontrol (4%) Jobstreet (3%) are all among the top "spenders", while ESPNStar is at 6%, MobileNDTV is at 5%, and Indiatimes Mail at 3%. Spare a thought for those spending without any media company backing (so the money doesn't stay within the group) - sites like - Monster…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...