As much as we’ve been critical of MoCoLife’s choice of offering paid subscription services when there are free services around, credit should be given where it is due. MoCoLife has launched MoCo Keywords, which allows the general user to buy keywords on the short code 58888, albeit suffixed to the parent keyword MOCO.
Using the keywords, small businesses can run contests, share information with customers, and promote their company. For example, we could use set up a poll for MediaNama on the keyword: MOCO MN, asking you to vote by SMS’ing MOCO MN YES or MOCO MN NO. At the end of the day, we’ll be able to check MoCoLife for the votes, and announce the final results. Take a look at the tutorial, here.
However, all of this, as is the case with (MoCo) Life, comes at a price:
Indiatimes must be hoping that all the generic keywords like “PRINTERS”, “BILLS”, “TV” will be picked up, thereby guaranteeing them some revenue on an annual basis. MoCoLife subscribers were sent an SMS today, with the message -
“Share Ur space, Ur style, Ur thought, Ur life thru Mobile. Let the world know u by SMSing MoCo “Ur Name” to 58888. Get ur own MoCo Keyword on www.mocolife.com’
Makes me wonder how they’re positioning MoCoLife – as a consumer site or an enterprise sevices site. By the looks of it – both.
It still does appear to be a very interesting experiment with the 58888 short code, by making public a fixed price for short code keywords, and opening it up to everyone, not just enterprises. I wouldn’t be surpised if others companies follow suit.
P.s.: Do take a look at our list of Short Code Services page. Let us know about updates, if any.
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9 Comments until now.
Nice concept, but the pricing is on higher side.
I pay less than that to host my website.
Almost two back, this service went live on http://www.go3636.com You can get keywords under the main work GO. Its free by the way :)- even now
Its a very flexible platform that also allows you to pull URL’s from the web as well. For example if you point a keyword BBC to the RSS feed of BBC – each time you send GO BBC to 53636- the receiver can get the latest BBC Update.
The service was in closed beta and is not live anymore though.
Sanjay: any comments on the pricing of MoCo Keywords? What kind of rates prevail in the market?
So they gave you a keyword MN free to blog about them? Nice so your pay per post rate is Rs.4,000! Oops.. 3999!
Was just an example, and the keyword MN is still available. Editorial here is not for sale.
@nikhil – Pricing of MOCO is very high. A keyword can be obtained for as low as 2000 per year. But there are still clients in the market who pay much higher for the service levels offered. In most cases – it is not just a shortcode but a bouquet of other services clubbed together.
“As much as we’ve been critical of MoCoLife’s choice of offering paid subscription services when there are free services around, credit should be given where it is due.”
As if your half baked comments matter!!!
Nikhil Wrote: “Was just an example, and the keyword MN is still available. Editorial here is not for sale.”
My first boss told me regarding some very important men in the media industry. “Every man has his price.” It remains to be found out, what is yours.
or more pertinently: Is it worth someone else’s time to pursue your price?