Clearstone funded online Gaming company Games2Win has launched a search engine for games, called GameCurry, report TechCrunch and VentureBeat. GameCurry indexes flash based games, but doesn’t scrape them like ZapakWorld, In.com and Addicting Games etc.
It’s an interesting experiment from Games2Win – depending on searches, they’ll be able to determine what kind of games people are searching for, and based on geographic location, identify demand and trends. That data can then be used for their in-game ad network Inviziads.
The problem for Games2Win is that some of the content just isn’t worth indexing in the first place. I did a search for one of the suggested queries – puzzle. Over half the results on the first page were for Yahoo Games without any relevant information. It’s one thing to have a search engine, quite another to display results that are useful to users. I wonder if Google has a games search engine in the works…
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2 Comments until now.
its very myopic to think of our launch of gamecurry.com as a ‘learning tool’ for making better games! it would have been a easier excercize to have a simple tool on games2win to achieve the same. The linkage with inviziads doesnt make sense to me at all – thats an in-game ad network for a few games – this is universal game search! As regards the engine and content – sure there are lots of scope of improvement – but at least we have made a beggining!
Alok:
I never said it’s a learning tool for making better games, and I certainly don’t think it is only that.
About the data collection for Inviziads – perhaps it’s more applicable to Google than Games2win, since they’re more focused on profiling.