wordpress blog stats
Connect with us

Hi, what are you looking for?

Sports: ESS Pays $975 M For 10-Yr Champions League T20 Rights; ICL – $110 Spend, Games2Win Tie-UP

ESPN-Start Sports (ESS) has secured Global Commercial rights for the Champions League Twenty20 tournament till 2017, for $975 Million. The first tournament is going to be held forhich has to be held between December 3rd and 10th 2008. $75 million is goig to be spent on marketing the tournament. ESS outbid the Dubai Investment Council (bid $751.3 million), the Abu Dhabi Sports Club (disqualified for a conditional bid). While this is less than the $1.02 billion that Sony bid for the IPL rights for 10 years, the Champions League features fewer matches. The cost per bid is thus higher, details of which are at Business Standard. Sony raked in the moolah - around Rs. 300 crores - from the IPL, but one shouldn't also forget the disaster that the World Cup in West Indies was for advertisers and Sony, after India crashed out early. Readers will recall that the IPL was believed to have sliced rights for the IPL tournament in multiple ways - separate rights for the official portal, mobile content and online streaming. Rights were also split across geographies. We've written to ESPN Star Sports for more details on whether the deal includes Digital Media rights as well. * Zee Group promoted ICL has set aside $102 Million for marketing two properties - the ICL 20s Challenge, to be held between October 10th and November 16th, and a World Series between 20th and 28th of November, reports IndianTelevision. The ICL has tied up with Games2Win and Contests2Win for…

Please subscribe/login to read the full story.
Written By

Free Reads

News

Google is currently undergoing the necessary procedures for the leasehold land, which is presently under the ownership of the Maharashtra Industrial Development Corporation.

News

The pilot project for which is being launched in 19 cities this year, with a plan to launch a full-fledged rollout next year.

News

Using Google Photos the Israeli Army enhanced the facial recognition technology of Corsight AI which was made to identify Hamas associated people

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ