After well over four months of will-he or won’t-he (see the comments to this post), Mohit Hira, Director (Marketing) has decided to quit Indiatimes (Times Internet Ltd). We’d heard about it yesterday at the IAMAI MVAS conference, and Afaqs has reported the same, albeit unconfirmed.

Now our sources have told us he is leaving, saying that Hiras notice period ends this week. However, Hira has declined comment – neither a confirmation nor a denial. Other industry sources say that Hira’s move was never really in doubt – we had asked, repeatedly, over the past couple of months and both Hira and Indiatimes denied it. As one comment on this post put it, when we had reported on Sunil Rajshekhar joining as President and COO of Indiatimes – “What’s not reported is the resignation Vineet Jain is refusing to accept – one of their most valued people has put in papers over two months ago. it’s an open secret and they don’t know how to handle it.”

Hira joined the Times Group in 2003 from Contract Advertising, where he was Head of its Delhi and Kolkata ops. Aside of Indiatimes, in the Times Group, he has been the Brand Head for Times Foundation, Navbharat Times and The Economic Times, Delhi, as well as its Resident Editor for ET.