It's a year since BIGFlix.com launched its online streaming business, and 10 months since the video rental business was soft launched. The full fledged launch of the rental business, particularly the retail stores, took place in May 2008. Still, the online business accounts for only 20 percent of revenues. so is the Video on Demand business struggling? MediaNama gleaned this from an interview with Kamal Gianchandani, COO of BIGFlix. We also spoke to him about targets, and content consumption trends, but he was rather reticent offering revenue numbers: Video on Demand Business (Vod) Revenues & Revenue Share VoD accounts for 20 percent of current revenues, mostly through downloads since advertising was launched hardly a month ago. "We've just launched advertising from VDOpia, 15 days to a month ago, so its too early to talk numbers, but we knew this is an advertising dependent business, so have had to build pageviews. We've refrained from going out and securing advertisements until now." BIGFlix has set an advertising-sales target of Rs. 10 crores by March 2009. For content downloads, they share 25-40 percent of revenue with content providers. Isn't that lower than Rajshri's - which is at around 50 percent? "In some cases we might extend it to 50 percent, in case of some titles. Each player will have a different take on this." Traffic BIGFlix claims 50 million pageviews banner impressions (see update below)/month, and 3 million unique visitors....(ED: 17 pageviews per unique visitor is rather high, isn't it?). They're targeting 100 million…
