Reliance BIG Entertainment, an Anil Ambani company, has acquired a 75% stake in Willow.tv, an online Cricket streaming site. WSJ adds that Reliance will spend $60 million to $70 million on the acquisition and expansion of the portal. Willow.tv claims a million registered users, but that number doesn't mean a thing without their prized assets - the America rights for streaming Cricket matches. They own the rights to stream Indian Premier League (IPL) matches in the Americas for the next five years. Thus, Reliance Entertainment has also acquired the IPL streaming rights for the Americas for the next five years. Around the time that they announced the IPL deal, Willow had also tied up with Reliance Entertainment company BIGFlix for "Ticket to Cricket", offering US based customers coupons for watching Cricket matches on Willow.tv. I wonder if the talks for the deal germinated around that time, or whether the deal had already been done, and is only being announced now. How Will Reliance Leverage This Acquisition? Reliance Entertainment will use the "Network Effect" that Network18 keeps talking about - try to sell combo offers for Cricket, with India Calling Cards or BIGFlix. Willow already has ads from BIGFlix and Reliance Global Call. Related: -- BIGFlix Targets Rs. 10 Crore Ad Revenue, 5000 Film Catalog, 200 Rental Outlets By March09 -- On IPL Season 2: The real challenge lies in Season 2: Sundar Raman, CEO, IPL
Reliance Entertainment
BIG Entertainment Acquires 75% Stake In Willow TV; $60-70 Million Investment; IPL Streaming Rights For Americas;
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...