Zapak, Reliance ADA Groups online gaming company has launched ZapakWorld, a casual games site with 12236 casual games, which it claims is the largest gaming destination in the world. So has Zapak licensed or developed these 12236 casual games? Not quite - they appear to be aggregating games that can be embedded. This is a model that we first saw being used by Sashi Chimala's Knibble, a site which aggregating over 10,000 games, and was acquired by FX Labs for $3 Million. How does this work? Chimala had explained in an interview: "We crawl the internet and look at other sites that allow casual games to be embedded. If you look at casual games sites, most of them allow their games to be embedded in a Myspace profile or a Facebook profile. So we collect them from all over. If a game developer does not want their game on our site, then we simply provide a link." A similar game aggregation model has also been implemented by Web18 for In.com. Any Zapak Games? I wonder if ZapakWorld is only aggregating, or whether there are any of their own games at ZapakWorld. Comparing the cricket section at ZapakWorld and ZapakCricket, I didn't notice any ZapakCricket games at the World site. Is More Content Better Or Worse? I'm not sure if aggregating over 10,000 games is any better than aggregating 3000. The way I see it, based on editorial rating and user ratings, a few hundred will make it to the top…
