It’s over 3 years since we first heard Reliance ADA Groups DTH venture, and finally, they’ve launched BIG TV. Interestingly, the company – Reliance BIG TV Ltd – is a wholly owned subsidiary of Reliance Commnications…takes me back to that interview that Kamla Bhatt did with Rajesh Sawhney, President of Reliance Entertainment a year and a half ago, where he outlined the ADA Groups strategy of having a presence across the value chain – as content creator, licensor and distributor. Can listen to it here.

So BIG TV DTH will be the distribution arm, and there are 20 BIG TV channels planned as well. BIG TV is being priced at Rs. 1490 + recharge coupons, and offers over 200 TV channels in the MPEG4 format. Note that Airtel is also using MPEG4 for their DTH service. BIG TV claims that the retail channel for BIG TV will cover 1 lakh outlets in 6500 towns, but this part of the release easily takes the cake:

“An army capable of installing over 15,000 daily connections with specially trained installers would ensure fulfillment of every customer order within 48-72 hours.”

Reliance also has also had an IPTV service in the works…when will that be launched?

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