Internet
HT Media expects their Internet business to be around Rs. 100 crores in terms of revenues in around a year and a half. The company has invested around Rs. 20 crores in the Internet business so far, of a total planned investment of Rs. 150 crores over the next 3 years.
At the same time, note that key portals hindustantimes.com and livemint.com are a part of HT Media – and not a part of the Internet subsidiary FireFly E-Ventures. Hindustantimes.com got around 10.5 million pageviews during the quarter, with revenues of around Rs. 70 lakh per month – “fairly small” according to the company.
FireFly E-Ventures is expected to launch their real estate and matrimonial portals are expected to be launched around Q4 of this year – Matrimonial will be by around Q4 of this year (Jan-March 2009), and real estate by Q1 of next fiscal year (April-June). In this context, it is also important to note that Real Estate advertisers account for 12-13 percent of HT Media’s revenues – 12 percent last fiscal, and 13 percent in Q1.
Some stats on Shine – I’m not sure if the HT Media management quite understands that metrics for a job portal are different from those for a news site like HT.com, but anyway – Shine receives 14 million pageviews per month, and this number is growing at 15 percent month-on-month. The portal gets 3 million unique users per month, and has a total registered user base of 7.3 lakh
Private Treaties
Accounted for a fairly small part of the total advertising revenue this quarter – around Rs. 6 crores. In all, deals have been struck for around Rs. 70 crores, spread over 3-5 years. What’s more, HT Media did not disclosure of names treaties investments, since these are covered by non-disclosure agreements. If you know of any Internet companies that have signed up with them, do let us know.
Related: HT Media Reports Profit Of Rs. 37.72 Crores; Shine Adds 6758 Registered Users/Day
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3 Comments until now.
What are private treaties?
Hmmm.. 100 crores looks like a figure that has been thrown just for the heck of it. I hope they really have some serious business plans to achieve a figure that is anywhere near this.
What looked interesting to me is the lack of understanding about metrics for a job site vis a vis a news site.. Learning is what is most important for a established media group like HT. The 100 crores will come naturally thereafter.
All the best!
Shyam,
also look at the conversion – 3 million uniques per month…lets take 3 million uniques for the first month, and a hypothetical situation of 50 percent repeat usage – 1.5 million repeat over the next two months. So, if we take a total uniques of 6 million over three months. Now with that, they have added 6.15 lakh users. That’s a conversion rate of 10.25%.
I think its sad that they didn’t understand the metrics, and important to highlight. I guess it’ll take time…but quite a few people in the earnings call asked about the Internet investments. Maybe the management will take a hint.