BuzzCity, which runs a mobile advertising network and social networking site called myGamma.com has raised $10 million of growth capital from Naspers, the South African parent of MIH. BuzzCity CEO Lai Kok Fung has said on the mygamma blog, that this is for a 25 percent stake in the company. Naspers was more interested in the mobile advertising side of the business than paid services, which Buzz City launched with.
This annoucement comes a few months after exchange4media had reported that they’re in talks with an Indian entity for a strategic partnership, which Fung has denied.
Initial Investors Exit: The 3i Group, BancBoston Capital and Singapore Press Holdings Multimedia (SPHM) have exited, though SPHM will retain a small stake. What’s interesting is that BuzzCity had received $10 million in its second round of funding as well…so have these investors exited even at par? Fung has said that BuzzCity is “financially viable with earnings that adequately meet our operating expenses.”
Update: Was Naspers brought in just to give BuzzCity investors an exit?
On Buzz City India and Ibibo
India is their second largest market after Indonesia, with claims of 6,69,000 users here. On the ad network side, Buzz City claimed to have advertisers and publishers like HDFC Standard Life, Indiatimes, Tata AIG, Nazara, ICICI Bank and Kodak. The company launched their India operations in 2005, and Milind Naik and Manish Mishra represent Buzz City here.
It will be interesting to see how this plays out in India – Naspers also has a 30 percent stake in ACL Wireless which has its own mobile community – frenzo, and Ibibo also has a significant mobile community play. Everyone’s talking Mobile in India, and more and more communities and social applications are being launched here, the idea being that there are enough mobile users to go around.
So how big is the Mobile Internet base in India?
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6 Comments until now.
I can’t help smiling . I hope now Indian VCs will stop calling MIH a Startup to discourage entrepreneurs . MIH is not a startup and it never was . Lets see how long it takes before you report some reshuffle in Top Management of MIH India . I hope some folks will move due to “personal reasons” or to pursue “other interest ” . Funny world :)
a well earned payday for BuzzCity btw.
LTLRC: What payout? Previous investors have exited and the BuzzCity raised money equal to last round.
wasn’t aware that people were referring to MIH as a startup. funny :D
Mobile social networking is a growing trend and such incidents clear depict the trend towards the mobile Web.
MIH clearly is running helter skelter to do something, even if that meant buying out existing investors in a ‘par-round’ :) Well, it clearly shows Buzzcity is not doing good at all. It would be interesting to see how it fights against mKhoj and Admob, both of whom are growing aggressively across apac.
Admob doing gud..
But mKhoj I am nt v convinced. I think they still lack sufficient ad inventory.
[...] Ibibo’s WAP site also features MyGamma. You may recall that MyGamma/MyGamma had raised $10 million from Naspers (Ibibo’s parent company) for a 25 percent [...]