wordpress blog stats
Connect with us

Hi, what are you looking for?

@MoMo Delhi: Video Ads On Mobile; Need For Mobile Ad Standards; Do-Call Registry; Personalization

Impact of Do-Call Registry At the MediaNama Discussion at Mobile Monday Delhi, Rajnish Agarwal from Indiatimes asked the panel about the impact of the Do-Call Registry (we've covered it here). Vijay Shekhar Sharma, MD of One97 Communications said that in the Do-Call-Regime, a supplier can only contact a buyer who has registered with him, and no one else. The operator and service providers can leverage this by adding advertisements in bill alerts, calls that you make or receive...it's like the newsletter model on the Internet; communications on mobile will also have embedded ads. Anuj Kumar, Executive Director (South Asia) for Affle said he supports any kind of anti-spamming law, because today mobile marketing has a negative connotation of being only spamming. (We believe there are workarounds) $65-80 CPM; Video Content Trends Salman Hussain, VP (Business Development) for vuclip said that, in India, a majority of their content is being downloaded at night - between 9:30pm and 12:30am; 70 percent of the content has not been viewed more than five times and its not the ABC (Astrology, Bollywood and Cricket) that people talk about. vuclip went on-deck with Airtel in May, and India is number two in terms of usage for them; he expects India to top within a couple of months. They have a video search which repurposes content on the fly, based on the users handset, and allows downloads. If the video is more than a minute in length, it is broken into chunks. While vuclip is offering text…

Please subscribe/login to read the full story.
Written By

Free Reads

News

The ‘Reforming Intelligence and Securing America Act’ (RISAA) is a legislation to reauthorize Section 702 of the Foreign Intelligence Surveillance Act (FISA).

News

In its submission, the Interior Ministry said the decision to impose a ban was "made in the interest of upholding national security, maintaining public...

News

Among other things, the security requirements include data encryption and regular review and updated access permissions to reflect personnel changes.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ