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MySpace’s India community page – Indihub – has apparently received a facelift, but I think it still needs a lot of work. Some changes, though – the main Indihub page features a nifty photo slideshow, integration of videos, features users and has a showcase of discussions.

MySpace India has also introduced city specific hubs: for Mumbai, Delhi and Bangalore, each with city specific featured users, videos (though the Delhi hub has a Russell Peters video, instead of something Delhi specific), a city-wise list of discussion topics etc. The city specific hubs don’t really appear to have caught on – Delhi and Bangalore have 13 “friends” each, while Mumbai has 15. The main hub – Indihub – has 186174 friends.

With the Hubs, MySpace appears to be trying to create something that is both a content showcase and a forum. It allows Indian users to discover content, music and interesting users (both celebrities and others). The forums have only 54 posts since Jan 2008, and only 727 comments on Indihub.

User behaviour is extremely difficult to predict and control, but there is one thing that MySpace hasn’t got right with Indihub – the usability. The way content is showcased is poor – the contrast between the text and the background is poor, there are five inline scroll bars, and content discovery is difficult. Take a look at the Dare design that I mentioned yesterday, and they’ve done a far better job of enabling content discovery. MySpace might have an issue with its legacy design, but the execution here is very disappointing.

A content suggestion for MySpace India – since MySpace is involved with quite a few music related events, do encourage event reviews, photos and videos, and perhaps allow users to share invites and information related to the event. That worked rather well at the RSJ forums.

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3 Comments until now.

Vijay Nair + July 31st, 2008 (#):

Heres everyones chance to make friends with Ajay Devgan. \m/

MobStir + July 31st, 2008 (#):

Here is a controversial statement..love to hear reactions

I dont think social networking will ever work in the same scale as the US/Europe in India/East.

We are different people, close families, closer friends and anyways hang out with similar people.

Its different among the youth in the US etc. I know of a bunch of people in India who logged on in the “Cool Fad” period but now dont know how to get off…

Too Much Drama in my Social Life as Facebook puts it as you are leaving.

shyam + July 31st, 2008 (#):

MobStir,

Copy-from-West-paste-into-India does not work well over any online product here. There has never been a singular monolithic market in the Indian digital domain (save the English-speaking elites who can roughly be clubbed as one) for the non-transaction-oriented products.

As more of the non so called elite junta come online, the market will fragment and those fragments will lead to even more sub-fragments. Right now, it is inventory lust than innovation that is driving it.

It is a bit more than a fad, but less than something MUCH more than a fad, but better things will come along which will wipe it off.